DEFINE POTENTIAL PTY LTD
ABN 71618216390
Also recorded as DEFINE POTENTIAL, Define Potential, Define Potential Pty Limited, Define Potential Pty Ltd.
Total awarded
$10.1M
Contracts
74
Agencies
26
Annual run-rate
$1.7M
Growing. Annualised run-rate over the last four complete quarters is 24.8% higher than the four quarters before it.
Contract value over time
Annualised run-rate spreads each contract's value evenly across its term, so a multi-year renewal does not read as a spike in growth. Switch to raw award value to see the value booked on the day each contract was signed. Quarters past the last complete one are work already under contract, not a forecast.
What they supply
| Product or service area | Value | Contracts | Share |
|---|---|---|---|
| Education and Training Services | $6.9M | 54 | 68.2% |
| Management advisory services | $2.7M | 13 | 26.5% |
| Human resources services | $298K | 3 | 2.9% |
| Business administration services | $187K | 2 | 1.8% |
| Training & Education | $44K | 1 | 0.4% |
| Business & Professional Services | $14K | 1 | 0.1% |
Who buys from them
Ending in the next 12 months
$2.1M of contracted work reaches its end date. See everything ending soon.
- Design, Delivery and Facilitation of 360-degree Assessment ProcessDepartment of Agriculture, Fisheries and Forestry · ends 2026-09-29$186K
- SES management trainingDepartment of Veterans' Affairs · ends 2026-10-31$95K
- Branch Psychosocial Safety and Neuroscience training dayDepartment of Education · ends 2026-11-29$12K
- Contractor services - program deliveryAustralian Federal Police · ends 2026-12-30$547K
- Provision of Learning and DevelopmentAustralian Taxation Office · ends 2027-01-29$173K
- Facilitator - Strategic Planning DaysAustralian Financial Security Authority · ends 2027-01-29$60K
- Training ServicesServices Australia · ends 2027-02-25$334K
- Training ServicesServices Australia · ends 2027-02-25$163K
- Training ServicesDepartment of Defence · ends 2027-03-30$194K
- Training ServicesDepartment of Defence · ends 2027-03-30$140K
- Training ServicesDepartment of Defence · ends 2027-06-29$150K
How they win work
86.5% of this supplier's contract value was won through open tender. A low figure means most work is awarded through limited tender, which usually signals an entrenched incumbent.
Recent contracts
- 2027 SES 360 Degree Feedback ProcessDepartment of Veterans' Affairs · 2026-07-27$89KAusTender
- Training ServicesDepartment of Defence · 2026-07-07$140KAusTender
- Training ServicesDepartment of Defence · 2026-07-01$150KAusTender
- SES 360-Degree FeedbackNational Archives of Australia · 2026-06-25$19KAusTender
- Branch Psychosocial Safety and Neuroscience training dayDepartment of Education · 2026-04-02$12KAusTender
- Training ServicesServices Australia · 2026-03-26$163KAusTender
- Training ServicesServices Australia · 2026-03-18$334KAusTender
- Training, education and development servicesDepartment of Social Services · 2026-02-02$450KAusTender
- Education and training ServicesNational Indigenous Australians Agency · 2026-01-19$131KAusTender
- Facilitator - Strategic Planning DaysAustralian Financial Security Authority · 2025-10-19$60KAusTender
- Training ServicesDepartment of Defence · 2025-07-17$197KAusTender
- Delivery of a Team Management Profile (TMP)Department of Employment and Workplace Relations · 2025-07-09$19KAusTender
Compare with similar suppliers
Get told when work like this comes up for renewal
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Federal contracts only. This is published AusTender data for Commonwealth agencies. It does not include state or territory contracts.
Figures are calculated from published AusTender contract notices. Verify on AusTender.
Last recalculated 2026-08-01.